Watch Match Privacy Policy

Operating and Contracting Entity: Primemory Limited Product: Watch Match Last Updated: 28 August 2026

Watch Match is a product of Primemory Limited. This Privacy Policy explains how we collect, use, disclose, retain and protect your personal data when you use the Watch Match website, mobile application and related services.

“WM” means Watch Match, the WM Platform and its related services. “We”, “us” and “the Company” mean Primemory Limited.

2. Scope

This Policy applies to account registration, listings, offers, transactions, payments of Commitment Fees and Authentication Fees, merchant verification, watch authentication, handover bookings, the WM Handover Centre, customer support, refunds, dispute handling, and our website, App, cookies and related digital services.

This Policy does not replace the Platform Terms of Use, Merchant and Private Seller Terms, Transaction Service Terms or Authentication and Handover Service Schedule.

2. Personal Data We May Collect

2.1 Identity and Contact Data

This may include your name, email address, telephone number, correspondence address, username, profile information and identity documents where required for merchant verification, transaction security or legal compliance.

2.2 Account and Security Data

This may include your sign-in method, encrypted or hashed password data, verification-code sign-in records, account settings, login times, device and security records, and account activity records. We do not store your login password in directly readable form.

2.3 Merchant and Seller Data

If you use WM as a Merchant or Seller, the data may include business registration or company incorporation information, business address and nature of business, authorised contacts, websites and social media accounts, bank or settlement information, sources of products and merchant verification records.

Merchant verification follows a risk-based approach. We may request information about directors, ultimate beneficial owners, controllers or other enhanced information only where reasonably required by identified risks or applicable law.

2.4 Listing, Transaction and Communication Data

This may include listings, images, videos, brands, collections, models, reference numbers, serial numbers, Offers, Counteroffers, Orders, Pre-Orders, delivery information, in-platform communications, cancellations, refunds and records of completed transactions.

Complete watch serial numbers may be retained by WM and AG International Luxury Brands Authentication Limited for identity verification, prevention of substitution, review or dispute handling, and legal compliance. Buyer-facing authentication reports and public verification information will display only a masked serial number. The Seller may view the complete serial number in the Seller version for the relevant Order.

2.5 Authentication and Handover Data

This may include authentication bookings, case-opening selections, authentication reports, review records, watch photographs, inspection records, identity checks conducted at the WM Handover Centre, chain-of-custody records, CCTV footage, handover times and attendance records.

2.6 Payment and Settlement Data

This may include payment status, transaction references, partial payment-method identifiers, refund and chargeback records, and merchant settlement information. Complete card details or online banking credentials are generally processed directly by payment service providers. As no specific payment service provider has yet been confirmed, this Policy does not name a particular provider.

2.7 Device and Technical Data

This may include your IP address, browser, operating system, device model, App version, language and region settings, login and session data, network and error logs, and data collected through cookies and similar technologies.

3. How We Use Personal Data

We may use your personal data to:

create, manage and protect accounts;

process sign-ins, identity verification and account security;

publish listings, process Offers and create Orders;

coordinate the transaction process between Buyers and Sellers;

conduct merchant verification, risk assessment and anti-fraud reviews;

process Commitment Fees, Authentication Fees, refunds and merchant settlements;

arrange authentication, delivery for authentication, case opening, report reviews and handovers;

retain watch, serial-number, image and chain-of-custody records to prevent substitution and handle disputes;

provide customer support and coordinate complaints, refunds and transactions;

send service notices, transaction updates, security alerts and policy updates;

analyse use of the WM Platform and improve our products and services;

detect unusual logins, suspicious activity and high-risk conduct;

promote the WM Platform and measure advertising performance; and

comply with requirements imposed by law, courts, law-enforcement agencies, regulators or other competent authorities.

4. Direct Marketing

If we use your personal data to send emails, promotional offers, platform campaigns or other direct marketing materials, we will provide appropriate notice and obtain any consent or indication of no objection required by applicable law.

You may opt out of direct marketing messages at any time and free of charge. You may continue to receive essential notices relating to your account, transactions, security, payments or services.

5. Disclosure of Data and Third-Party Services

Where reasonably necessary, we may disclose personal data to:

AG International Luxury Brands Authentication Limited;

personnel at the WM Handover Centre and related service personnel;

payment, refund and settlement service providers;

cloud storage, website and App infrastructure providers;

analytics or advertising service providers, including Google Analytics 4, Google Tag Manager, Firebase and Meta Pixel;

identity, business or risk-screening service providers;

professional advisers, lawyers, insurers or audit service providers;

courts, law-enforcement agencies, customs authorities, regulators or other bodies legally entitled to request the data; and

relevant parties to a merger, acquisition, restructuring or transfer of assets.

We do not sell your personal data. Third-party service providers may process data only within the scope of the services entrusted to them and must implement reasonable confidentiality and security measures.

6. Cookies, Analytics and Advertising Technologies

We use cookies, SDKs, pixels and similar technologies to maintain login sessions, remember settings, analyse traffic and usage, improve platform functions, measure advertising performance, help detect fraud and protect account security.

The tools we currently use include Google Analytics 4, Google Tag Manager, Firebase and Meta Pixel. The cookies and third-party services used may change according to product, regional or operational requirements. Please refer to the separately published Cookie Policy and cookie settings interface for details.

7. Cross-Border Data Processing

Our cloud, payment, authentication, analytics and other technology service providers may be located outside Hong Kong. Your personal data may therefore be transferred to or processed in other jurisdictions.

We will process cross-border data in accordance with applicable law, service requirements and reasonable safeguards, and will require relevant service providers to implement reasonable confidentiality and security measures.

8. Data Retention

We do not apply one fixed retention period to all data. Data is retained according to the purpose for which it was collected, transaction and refund requirements, merchant verification and risk-management needs, complaints and legal proceedings, and applicable law.

Retention of authentication reports, watch serial numbers, CCTV footage, photographs, chain-of-custody records and transaction records is also governed by the applicable terms and our internal data-retention policies. When data is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it in accordance with applicable policies and law.

9. Data Security

We implement reasonable administrative, technical and physical measures to protect personal data. These include HTTPS and encrypted transmission, access controls, need-to-know access, operational and audit logs, unusual-login monitoring, and tiered access to authentication, serial-number and chain-of-custody data.

No electronic transmission or storage method can be guaranteed to be absolutely secure. If a data-security incident occurs, we will take reasonable investigative, remedial and notification measures in accordance with applicable law.

10. Minors

WM services are primarily intended for persons aged 18 or above. We do not knowingly collect personal data from anyone under 18. If you believe that a minor has provided personal data to us, please contact us.

11. Your Rights

Subject to applicable law and relevant exceptions, you may request access to or correction of personal data held by us, ask how your data is used, opt out of direct marketing, and, where applicable, withdraw consent or make a complaint.

Certain data may not be capable of immediate deletion or cessation of processing because of transaction, legal, fraud-investigation, record-integrity or other legitimate requirements.

To exercise your rights, we may first verify your identity and the scope of your request. Please contact:

Email: admin@watchmatch.ai Telephone / WhatsApp: +852 5990 4888

12. Third-Party Websites and Services

The WM Platform may contain links to third-party websites, payment services, social media or other external services. Their handling of personal data is governed by their own privacy policies. We are not responsible for their content, security measures or privacy practices.

13. Updates to This Policy

We may update this Policy to reflect changes in our services, technology, operations or legal requirements. If an update materially affects your rights or the way we process data, we will notify you through the WM Platform, by email or through another reasonable channel.

14. Contact Us

Primemory Limited Product: Watch Match Email: admin@watchmatch.ai Telephone / WhatsApp: +852 5990 4888